To be rebranded again to Maxwell Tent in a couple of years
Then, a few years after that, to cardboard box.
Maxwell Shanty - for the warm, satisfying taste of displaced survival
Lmfao “opting to rent” as if we have a choice
New tag line:
“Maxwell Apartment, cause let’s face it, you will never be able to afford a House.”
What’s the opposite of eating the onion?
I thought this was satire through the whole read.
I’m still not sure.
I think I need more coffee.
I can’t wait til Maxwell Cardboard Box comes out. -At least it’s not a mouthful to say.
To celebrate the limited-time rebrand, the company is offering consumers a 12-month “lease” of Maxwell Apartment coffee, which is designed save coffee lovers across the United States money. For less than US$40, consumers can stock their pantry with a full year of coffee to save coffee enthusiasts more than US$1000 annually.
Sucks to not have room for it in their apartments
I don’t get the advertising idea behind this? Is it supposed to be implying that people in smaller living situations drink less coffee? Is it smaller containers because apartments supposedly lack as much storage as houses?
Beyond just being a stupid idea from a company perspective, it’s also a stupid idea from a marketing perspective because your marketing campaign is ostensibly supposed to make sense. There’s no correlation between coffee and size of a person’s living quarters, and so it seems that the joke is entirely based on “apartment is like house”. Which a fifth grader could have come up with…
I hate this timeline.
If you dig through the finer marketing print, it seems like this is a concept you can “lease” for the next 12 months, meaning it’s not a rebrand at all, just a year of alternative packaging. But hey everyone is talking about them, so it worked.
It’s basically the waffle house thing but much less clever, and even that was stupid. “User engagement” is what they are looking for. Our talking about a can of burned wood, hamster bedding, and old coffee grounds guarantees a sales increase. People should start boycotting products when they do stupid crap like this to discourage the behavior, but honestly, much bigger fish to fry right now.
Its supposed to trigger conversation so people post about it on link aggregators like lemmy or reddit to make fun of it, but also communicate the campaign to a wider audience without needing to spend money on advertising.
Okay but the Maxwell House was a hotel…
So if I start drinking this swill, instead of fancy lattes, I’ll be able to afford everything, right?
Shut up and eat your protein bricks and get back to work. You’re not being not paid to ponder things.
Will I be able to afford a house before I turn 70?
If you accrue enough PeasantPoints™ you can cash them in for up an hour each week of House Premium, a virtual home-like experience delivered streaming directly to your government-supplied headset, delight in the following virtual experiences:
- Dry floors and a roof!
- Windows with view of tree!
- Dog!
- Chair-like fixtures!
- No ants!
Maxwell Studio Apartment K Cups.
