The Shield is great for playing media, but it’s definitely not under €100 (at least the last time I checked, I’m also American). Also changing our the launcher doesn’t stop all the “phoning home” that everything does, DNS blocking will help with that though. Also, the hardware isn’t as great as it used to be.

Yeah, that would definitely not go anywhere. Roku isn’t hacking into their device. OP probably bought a Roku Smart TV for like $75 (the cost is subsidized by Roku, hence why it’s so cheap) and is now complaining about it. It’s like buying an Amazon FireTV and then complaining about Amazon having control over the TV.

Edit: am I saying it’s right? No, but sometimes it pays to read the EULA. If you’re getting something for cheap, there’s probably a reason for it.