“We all need to work together to make this sector more attractive so that young people make a decision that’s often difficult.”

This article makes it sound like winemakers want to attract younger people into the business but are taking absolutley no action to make that happen.

And their primary source cited was a nepo-baby … 4th generation vineyard owner … who couldn’t understand why younger people are moving away from rural areas to make money, and get an education.

you make your bed and lie in it, as they say.